Introducing the first of our monthly webinar series where we provide users of Relationals the opportunity to discuss their strategies for implementing CRM into their environment.
Our first session is entited: Avoiding a CRM Hangover -- Putting a Successful Culture in Place
Businesses think that just investing in a CRM is going to get them better targeting, more accountability, more accurate intelligence, and ultimately greater revenue, but organizationally, it can be a major culture shift. Our first ever monthly webinar series opens with a great topic a lot of CRM vendors don't want you to know: there is no magic bullet. A successful CRM implementation means there's work to do from organizing information, getting buy-in from the field, and establishing best practices.
Our guest host is Robin Smith, the Director of CRM Projects for Gannett, the largest US newspaper group in circulation.
Robin will discuss approaches to:
- Integrating sales data for a full view of the business
- Driving adoption from sales reps to push data up the executive levels
- Strategically putting campaigns in place to generate new revenue
He will also field questions from you the audience.
Date: Tuesday, April 24, 2007
Time: 11AM PT / 2PM ET
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