Finance, Sales, and Marketing Teams All Using Web-Based CRM to Improve Advertising Operations
(SUNNYVALE, CA — August 15, 2007) Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the publishing and media industry, announced today that Gannett Co. Inc. (NYSE: GCI) has deployed Relationals CRM to streamline sales operations, increase opportunity potential, and improve advertiser communication across 45 of their daily newspaper properties, including the The Cincinnati Enquirer, The Arizona Republic, The Indianapolis Star, and Asbury Park Press.
"Relationals CRM plays a critical role in changing the culture of Detroit Media Partnership's approach to advertising sales operations," says David Hunke, CEO of Detroit Media Partnership, a Gannett Co. company. "We required the most robust and configurable sales force automation and customer relationship management platform, and Relationals has been able to support even our most sophisticated requirements."
Best Practices Become Automated Processes
Using Relationals, Gannett has streamlined their operations by developing a set of best practices and automating processes to improve revenue opportunities including:
- Strategically managing and measuring lead distribution when importing from multiple sources, and creating automatic assignment and routing policies.
- Accelerating CRM adoption by minimizing the time and effort required to update customer contact information and opportunity pipeline, and creating telesales or email campaigns.
- Improving data quality of customer data within the CRM and with other systems in the organization (e.g. billing, accounting, etc.).
"Across the board, what makes the Gannett teams industry leaders is that they have the willingness and foresight to improve their company-wide operations," says Pankaj Malviya, CEO and President of Relationals. "Their approach fits ideally into the powerful capabilities of the Relationals on-demand platform."
About Gannett Co., Inc.
Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation's largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom's second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 18 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.
About Relationals
Relationals, a pioneer of robust, web-based, multi-tenant business applications, is a recognized leader in CRM and SFA solutions for sales, marketing and customer service. Relationals' highly adaptable CRM is helping major media industry leaders – like Hearst, Gannett, Nielsen, and E.W. Scripps – streamline the processes of attracting, retaining, and servicing customers. Its success is the direct result of being one of the most easy-to-use, feature-rich, and cost effective Web 2.0 platforms available.
