St. Louis Post-Dispatch Logs On to Relationals CRM

Newspaper’s Sales Force to Automate Advertising Operations

(SUNNYVALE, CA — September 6, 2007) Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the publishing and media industry, announced today that St. Louis Post-Dispatch has selected the Relationals on-demand CRM platform to streamline their sales processes including lead management and targeting, marketing and outreach, opportunity management and advertiser support.

“No other system provides the comprehensive approach to ad sales operations more than Relationals,” says Jamie McGinnis, product manager for St. Louis Post-Dispatch. “Their proven value to the media industry and their pre-sales support efforts have been remarkable.”

The challenge faced by St. Louis Post-Dispatch to centralize sales operations to improve customer retention, identify new and missed opportunities, and streamline reporting. As for many of today’s newspaper and media-related businesses, Relationals provided the features and functionality required to meet and exceed those needs.

About The St. Louis Post-Dispatch

The St. Louis Post-Dispatch, the largest of Lee Enterprises’ 53 daily newspapers, is the center of a powerful media platform.  That platform includes 37 weekly newspapers (the largest group of weeklies in the United States, with a distribution of 1.2 million), specialty publications, a large shared-mail advertising delivery program, and stltoday.com, the leading local website with more than 50 million page views per month.  (NYSE:  LEE).