We are featuring a new success story on Daily Record, out of Ellensburg, Washington. Suzanne Williams, their Advertising Director spoke to us about how their newspaper relies on Relationals. The biggest takeaway we got from her was that because they are a critical component in their community and that they have a small, multitasking team, information and activity sharing between her reps is crucial.
It's something many smaller and suburban newspapers face on a daily basis. What happens if you have rep turnover, or someone is on vacation, or if they call in sick? For most small companies, this can have a huge impact on productivity.
The other takeaway is that for small and suburban newspapers to maximize their efforts, they need to be able to find, target, and reach advertisers under every rock and bush. Some of the datamining capabilities in Relationals definitely help.
For suburban newspapers publishers, you can certainly learn more about Relationals at the SNA Fall Publishers' & Advertising Directors' Conference in Philadelphia this week.
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