Milwaukee Journal Sentinel Selects Relationals CRM

Wisconsin's Largest Newspaper Selects Leading Sales Force Automation Solution

(SUNNYVALE, CA) Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the publishing and media industry, announced today that Milwaukee Journal Sentinel has selected the Relationals on-demand CRM platform to streamline their lead management and advertising sales processes.

"Relationals' ability to provide a complete 360-degree view of our leads and accounts is vital to our daily sales efforts," says Thomas Martin, project manager for Milwaukee Journal Sentinel. "We were able to integrate all of our disparate data sources into a single record of truth that our reps can immediately target and drive opportunities from."

Journal Sentinel's goal is to bring its sales team onto a unified platform to drive operations. Like for many other businesses, Relationals provided the key features and functionality required for today's newspaper and media-related challenges. Journal Sentinel expects to bring its entire sales team onboard.

About Milwaukee Journal Sentinel
Journal Sentinel Inc. publishes the flagship Milwaukee Journal Sentinel newspaper as well as a range of other print and electronic products, primarily serving southeast Wisconsin people and businesses. Journal Sentinel is committed to producing a newspaper that reflects the ever-changing world and fulfills the needs of readers and advertisers. In addition to the daily and Sunday newspaper, Journal Sentinel produces Web products and services through its Journal Interactive division, including JSOnline.com and PackerInsider.com. The company also offers direct mail and database marketing services, and the addition of a new printing facility in 2003 led to Journal Sentinel's recent entry to the business of commercial printing. Journal Sentinel Inc. is a Journal Communications' company. Sources: Scarborough Research, Comscore Media Metrics.

About Relationals
Relationals, a pioneer of robust, web-based, multi-tenant business applications, is a recognized leader in CRM and SFA solutions for sales, marketing and customer service. Relationals' highly adaptable CRM is helping major media industry leaders – like Hearst, Gannett, Nielsen, and E.W. Scripps – streamline the processes of attracting, retaining, and servicing customers. Its success is the direct result of being one of the most easy-to-use, feature-rich, and cost effective Web 2.0 platforms available.

Daily Record Success Story

We are featuring a new success story on Daily Record, out of Ellensburg, Washington. Suzanne Williams, their Advertising Director spoke to us about how their newspaper relies on Relationals. The biggest takeaway we got from her was that because they are a critical component in their community and that they have a small, multitasking team, information and activity sharing between her reps is crucial.

It's something many smaller and suburban newspapers face on a daily basis. What happens if you have rep turnover, or someone is on vacation, or if they call in sick? For most small companies, this can have a huge impact on productivity.

The other takeaway is that for small and suburban newspapers to maximize their efforts, they need to be able to find, target, and reach advertisers under every rock and bush. Some of the datamining capabilities in Relationals definitely help.

For suburban newspapers publishers, you can certainly learn more about Relationals at the SNA Fall Publishers' & Advertising Directors' Conference in Philadelphia this week.