The Philadelphia Daily News Powers Up Relationals CRM

Storied Tabloid Newspaper Using Relationals to Drive Sales Efforts

(SUNNYVALE, CA) Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the publishing and media industry, announced today that Philadelphia Daily News has selected the Relationals on-demand CRM platform for lead optimization and streamlining advertising sales

The Philadelphia Daily News and its set of online newspaper properties looks leverage Relationals' unified, on-demand CRM platform to streamline lead management, customer acquisition and customer service. Relationals can provide the Daily News with the analysis and productivity needed for sales representatives and sales managers in the highly competitive newspaper and media-related advertising industry.

About Relationals
Relationals, a pioneer of robust, web-based, multi-tenant business applications, is a recognized leader in CRM and SFA solutions for sales, marketing and customer service. Relationals' highly adaptable CRM is helping major media industry leaders – like Hearst, Gannett, Nielsen, and E.W. Scripps – streamline the processes of attracting, retaining, and servicing customers. Its success is the direct result of being one of the most easy-to-use, feature-rich, and cost effective Web 2.0 platforms available.