Idaho Statesman Adopts Relationals as CRM Solution

McClatchy Newspaper in Boise Optimizes Advertising Sales

(SUNNYVALE, CA) Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the publishing and media industry, announced today that the Idaho Statesman, has selected the Relationals on-demand CRM platform to meet its sales force automation, marketing and customer management goals.

The Idaho Statesman will use Relationals to build and retain customer relationships with its set of national and local advertisers. Relationals, an expert in CRM for the newspaper industry, provided a fast implementation, help with customization and a unique time-to-value to allow the Statesman to streamline sales operations.

About Relationals
Relationals, a pioneer of robust, web-based, multi-tenant business applications, is a recognized leader in CRM and SFA solutions for sales, marketing and customer service. Relationals' highly adaptable CRM is helping major media industry leaders – like Hearst, Gannett, Nielsen, and E.W. Scripps – streamline the processes of attracting, retaining, and servicing customers. Its success is the direct result of being one of the most easy-to-use, feature-rich, and cost effective on-demand platforms available.