Georgia Newspaper to Focus on Streamlining Advertiser Relationships
(SUNNYVALE, CA) Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the publishing and media industry, announced today that the Ledger-Enquirer of Columbus, Georgia, has selected the Relationals on-demand CRM platform to automate sales force operations and marketing.
The Ledger-Enquirer, who has a stable of local advertisers, will use Relationals to build and deepen customer relationships in the modernizing Columbus area. Relationals, the leading CRM for the newspaper industry, was chosen because of its expertise in the industry as well as many proven installations with other McClatchy newspaper properties.
About Relationals
Relationals, a pioneer of robust,
web-based, multi-tenant business applications, is a recognized leader
in CRM and SFA solutions for sales, marketing and customer service.
Relationals' highly adaptable CRM is helping major media industry
leaders – like Hearst, Gannett, Nielsen, and E.W. Scripps – streamline
the processes of attracting, retaining, and servicing customers. Its
success is the direct result of being one of the most easy-to-use,
feature-rich, and cost effective on-demand platforms available.
