South Carolina Weekly Taps Relationals as CRM

Myrtle Beach Herald Community Newspaper to Streamline Advertising Sales

(SUNNYVALE, CA) Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the newspaper and media industry, announced today that the Myrtle Beach Herald in South Carolina, has selected the Relationals on-demand CRM platform to manage advertising operations and drive sales and marketing.

The Herald, a weekly paper with print and online versions, will use Relationals to engage with local and national advertisers around community focused campaigns. Relationals will provide the leading CRM for the newspaper industry and its expertise in helping small and surburban newspaper publishers.

About Relationals
Relationals, a pioneer of robust, web-based, multi-tenant business applications, is a recognized leader in CRM and SFA solutions for sales, marketing and customer service. Relationals' highly adaptable CRM is helping major media industry leaders – like Hearst, Gannett, Nielsen, and E.W. Scripps – streamline the processes of attracting, retaining, and servicing customers. Its success is the direct result of being one of the most easy-to-use, feature-rich, and cost effective on-demand platforms available.